We started with an open letter signed by 600 signatories and amplified by thousands of Black peers and non-black allies.
That moment has since grown to a movement toward dismantling systemic racism.
What drives us
Transparency
Continue the momentum of #CommitToChange, and establish partnerships with organizations like the 4As and Allyship & Action to drive diversity data standardization, annual reporting and benchmarks.
Policy
Leverage the collective voice of Black talent to bring forth policy recommendations for wage equity, and work with signatories to drive policy adoption by agencies and brands.
Advocacy
We facilitate conversations on how to recruit, retain, and elevate Black talent, and partner with educational organizations to create opportunities for Black students to see a career path in advertising and public relations.