Our Mission / 12 Steps

The original 12-step plan to start seeing the change we seek.

Make a specific, measurable, and public commitment to improve Black representation at all levels of agency staffing, especially Senior and Leadership positions.

Track and publicly report workforce diversity data on an annual basis to create accountability for the agency and the industry

Audit agency policies and culture to ensure the environment we work in is more equitable and inclusive to a diversity of backgrounds and perspectives

Provide extensive bias training to HR employees and all levels of management

Extend agency outreach to a more diverse representation of colleges, universities, and art schools

Expand residencies and internship programs to candidates with transferable skills who may not have taken a traditional educational path toward advertising

Create, fund, and support Employee Resource Groups (ERGs) for Black employees

Invest in management and leadership training, as well as mentorship, sponsorship, and other career development programs for Black employees

Require all leadership to be active participants in company Diversity & Inclusion initiatives and tie success in those initiatives to bonus compensation.

Create a Diversity & Inclusion committee made up of Black and NBPOC employees to help shape diversity & inclusion policy and monitor its progress

Establish a diversity review panel to stem the spread of stereotypes in creative work and ensure offensive or culturally insensitive work is never published

Introduce a wage equity plan to ensure that Black women, Black men and people of color are being compensated fairly